Who We Are (And Why It Matters)

Let’s face it. You have many options to choose from when it comes to building your website. More options for social media marketing. And email marketing. And sales training. And video marketing. And on and on. But what you really need is a partner that can quickly implement and integrate all of these marketing programs into a system that works seamlessly together. And you need a partner that brings a deep understanding, unmatched expertise and a proven track record in security marketing. That’s where we come in.

The Most Extensive Security Marketing Expertise and Experience

Our only focus is helping security companies boost their bottom-line results through marketing campaigns that create a winning competitive advantage. We’ve worked exclusively with more companies in the security industry far longer than anyone else (since 1987, as a matter of fact), so we know what works and what doesn’t. This means we can develop and implement a security marketing and sales program that will get results right away. And we’ll save you time and money in the process. (Why let someone else learn on your time and dime?) And if you’re like most of our clients, you’ll even have some fun along the way.

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More Than Just Security Marketing and Sales Tools

We provide the most effective marketing products and services in the security business. But even the best tools won’t do very much to grow your business if they aren’t put to good use. This is where we really shine. Not only do we provide cutting-edge marketing and sales tools, we make sure they get results. You can rely on us to help you get where you want to go.

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Achieving Your Vision of Success

Before we make any recommendations, we take the time to listen to you and assess your situation. So every marketing and sales program we develop and implement is custom-tailored to your specific needs and goals. That’s how we make sure you achieve your vision of what you want your company to be.

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Your Security Marketing and Sales Success Team

Greg Rankin
Greg RankinCEO & Founder
Greg joined the security industry in 1987. Since then, he has held executive-level marketing and sales positions in organizations engaged in virtually every facet of the business, including regional and national security companies, dealer programs, manufacturing, distribution and central station monitoring. Greg founded SMR in 1991, and has helped hundreds of security companies and thousands of sales professionals maximize results and profitability.
Amanda Rankin
Amanda RankinDigital Marketing Director
With in-depth knowledge and expertise in all aspects of digital marketing, Amanda is Security Marketing Resource’s secret weapon. She is adept at all things digital marketing, including website development, social media marketing, e-commerce, email marketing, video marketing and more. Even more importantly, she knows how to actively listen to clients, understand and embrace their goals, and put together an integrated digital marketing program that gets real results, real fast.
Brian Silverthorn
Brian SilverthornClient Services Director
Brian has many years of experience helping entrepreneurs improve the performance and productivity of their businesses. As a result, they deliver more products and services faster at a lower cost while producing higher profits. Brian was also a high producing salesperson, a sales manager, and sales coach. He has a passion for helping entrepreneurs make good business decisions and helping sales professionals help their customers make good buying decisions.

Let’s Make Things Happen

Let SMR help you put the full power of digital marketing to work for your business.

Get in touch to schedule a conversation about your situation, needs and goals.

I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec Security. If you need help with your sales and marketing program, you should definitely put him on your team.

Earle Graham, Covenant Consulting

Anybody who takes the time to apply the principles you’ve outlined is going to find themselves among the top 5% of successful people selling security systems.

Ron Davis, Davis Marketing Group

You have validated everything that has ever worked for me and also pointed out many things that I should have been doing to become even better and more successful than I am.

Bill Murray, Evergreen Security

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

Greg was a tremendous asset for me when I was president of Act Now! Security. Now at Resideo, I encourage our dealers to take advantage of all he has to offer to help them be more successful.

Dean Belisle, Resideo

A priceless resource for anyone serious about stimulating their success in security sales and marketing. I give Greg Rankin and Security Marketing Resource two thumbs up!

Bob Harris, Attrition Busters

The Security Sales Mastery training program is amazing, as are the principles and techniques Greg teaches. An invaluable resource for any security dealer serious about taking their marketing and sales efforts to the next level.

Nicole Brown,

We’re very happy to have SMR on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

We couldn’t be happier with our new website. Better yet, we are now ranking on the first page of Google for all of our target keywords. The bottom-line impact on our business has been very positive!

Kathy Sizemore, A-Bell Alarms