This video covers the all-important foundational areas of vision and targeting. It also covers the need for a SWOT analysis to identify the strengths, weaknesses, opportunities and threats that must be addressed in the marketing planning process. Get more detailed information and far more training and tools at securitysalestraining.com.
About the Author: Greg Rankin
Greg Rankin is president of Security Marketing Resource, a company solely dedicated to helping organizations and sales professionals in the security industry reach their goals. He founded SMR in 1991 and since then has helped hundreds of security companies maximize sales results and profitability.