You may already be familiar with Search Engine Optimization (SEO), and that’s what most website developers focus on (at least superficially). And there’s no question this is critically important. SEO involves making sure each and every element of each and every page is optimized for the search engines. In effect, you have two audiences: your prospects and search engine robots. You need to see your web pages the way a “bot” sees it, and we know exactly how to do that. But for us, SEO is only a starting point.