If you have a well-designed website, congratulations! You’re a step ahead of the game. (If not, we should talk). But the best website in the world isn’t worth much without one essential ingredient: a steady stream of qualified traffic that converts to high-quality sales leads and new customers.

Search Marketing Is More Important Than Ever

Many people searching for security products and services these days start with one of the major search engines. So one of the keys to the kind of traffic you’re after is ranking high with these major search sites. The big question, of course, is how to get that done. If you want to maximize the number of qualified prospects visiting your website, search engine optimization (SEO) is a big part of the answer. This means making each element of your website “search engine friendly” so it ranks as high as possible in search results. But on-page optimization is only a start.

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SEO is the Foundation

You may already be familiar with Search Engine Optimization (SEO), and that’s what most website developers focus on (at least superficially). And there’s no question this is critically important. SEO involves making sure each and every element of each and every page is optimized for the search engines. In effect, you have two audiences: your prospects and search engine robots. You need to see your web pages the way a “bot” sees it, and we know exactly how to do that. But for us, SEO is only a starting point.

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Search Engine Marketing: Beyond SEO

Opportunities, time and resources are lost by viewing individual marketing tactics as stand-alone activities. That’s why we incorporate every avenue to help the right people not only find your website, but engage them and turn them into clients. We open up multiple streams of traffic to your website, rather than relying on only one or two. In other words, we develop a complete search engine marketing (SEM) program of which SEO is only part of the equation. This means your opportunities and sales will ramp up like you never thought possible.

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Let’s Make Things Happen

Let SMR help you put the full power of digital marketing to work for your business.

Get in touch to schedule a conversation about your situation, needs and goals.

I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec Security. If you need help with your sales and marketing program, you should definitely put him on your team.

Earle Graham, Covenant Consulting

Anybody who takes the time to apply the principles you’ve outlined is going to find themselves among the top 5% of successful people selling security systems.

Ron Davis, Davis Marketing Group

You have validated everything that has ever worked for me and also pointed out many things that I should have been doing to become even better and more successful than I am.

Bill Murray, Evergreen Security

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

Greg was a tremendous asset for me when I was president of Act Now! Security. Now at Resideo, I encourage our dealers to take advantage of all he has to offer to help them be more successful.

Dean Belisle, Resideo

A priceless resource for anyone serious about stimulating their success in security sales and marketing. I give Greg Rankin and Security Marketing Resource two thumbs up!

Bob Harris, Attrition Busters

The Security Sales Mastery training program is amazing, as are the principles and techniques Greg teaches. An invaluable resource for any security dealer serious about taking their marketing and sales efforts to the next level.

Nicole Brown,

We’re very happy to have SMR on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

We couldn’t be happier with our new website. Better yet, we are now ranking on the first page of Google for all of our target keywords. The bottom-line impact on our business has been very positive!

Kathy Sizemore, A-Bell Alarms