Most security companies — both large and small — struggle with marketing. The problem is that they lack three things: (1) an understanding of what to do, (2) a clear blueprint that guides and focuses their daily business-building efforts and (3) enough time to systematically implement a focused marketing plan. This is especially true in the security industry, which equals big opportunities for marketing-savvy security companies. “What to do” starts with having a clear strategy that describes which customers you want to attract (targeting) and how you will attract them (positioning).

Once you know who you want to attract and how you will attract them, you need a plan to get the job done. To use a simple analogy, you might want to build a house and know exactly what type of house you want to build. But to successfully complete the project you need a blueprint that details exactly what will be done, how it will be done and in what order. Imagine trying to build a house (or install a large integrated system) using multiple contractors without this type of detailed plan. Chances are good the house would never be built and costs would skyrocket. (Sound familiar when it comes to your marketing efforts?) Once your plan is in place, you’ll know exactly what to do each and every day to ramp up sales results and reach your vision.

The good news is that we can help you develop your strategy, create a blueprint for success and implement a dynamic marketing program that will:

• Attract great numbers of highly motivated customers
• Give you a powerful competitive advantage
• Guide your team’s daily activities and ensure they’re all pulling in the same direction
• Boost your enthusiasm, excitement and motivation

Sound good? Then take the first step. Get in touch for a free, no-obligation discussion about your security business and goals.