Once you know who you want to attract and how you will attract them, you need a plan to get the job done. To use a simple analogy, you might want to build a house and know exactly what type of house you want to build. But to successfully complete the project you need a blueprint that details exactly what will be done, how it will be done and in what order. Imagine trying to build a house (or install a large integrated system) using multiple contractors without this type of detailed plan. Chances are good the house would never be built and costs would skyrocket. (Sound familiar when it comes to your marketing efforts?) Once your plan is in place, you’ll know exactly what to do each and every day to ramp up sales results and reach your vision.