Security Marketing Planning2022-08-27T13:41:41+00:00




Do you get up every day knowing exactly what you’re going to do to build your security business? Do you have a clear roadmap that guides your daily marketing and sales activities? Are you energized and focused and seeing results from your efforts every single day? If not, you’re not alone. In fact, you’re in the same boat as 95% of your competition. But believe it or not, that’s good news! If you take advantage of the opportunity.






Make a New Plan, Stan

Most security companies — both large and small — struggle with marketing. The problem is that they lack three things: (1) an understanding of what to do, (2) a clear blueprint that guides and focuses their daily business-building efforts and (3) enough time to systematically implement a focused marketing plan. This is especially true in the security industry, which equals big opportunities for marketing-savvy security companies. “What to do” starts with having a clear strategy that describes which customers you want to attract (targeting) and how you will attract them (positioning).

Talk with an SMR Security Marketing Expert

Targeting + Positioning + Planning + Action = Success

Once you know who you want to attract and how you will attract them, you need a plan to get the job done. To use a simple analogy, you might want to build a house and know exactly what type of house you want to build. But to successfully complete the project you need a blueprint that details exactly what will be done, how it will be done and in what order. Imagine trying to build a house (or install a large integrated system) using multiple contractors without this type of detailed plan. Chances are good the house would never be built and costs would skyrocket. (Sound familiar when it comes to your marketing efforts?) Once your plan is in place, you’ll know exactly what to do each and every day to ramp up sales results and reach your vision.

Talk with an SMR Security Marketing Expert

Need Direction? We Can Help

The good news is that we can help you develop your strategy, create a blueprint for success and implement a dynamic marketing program that will:

  • Attract great numbers of highly motivated customers
  • Give you a powerful competitive advantage
  • Guide your team’s daily activities and ensure they’re all pulling in the same direction
  • Boost your enthusiasm, excitement and motivation

Sound good? Then take the first step. Get in touch for a free, no-obligation discussion about your security business and goals.

Talk with an SMR Security Marketing Expert

Posts from the SMR Blog on Security Marketing Planning

Let’s Make Things Happen

Let SMR help you put the full power of digital marketing to work for your business.

Get in touch to schedule a conversation about your situation, needs and goals.

I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec Security. If you need help with your sales and marketing program, you should definitely put him on your team.

Earle Graham, Covenant Consulting

Anybody who takes the time to apply the principles you’ve outlined is going to find themselves among the top 5% of successful people selling security systems.

Ron Davis, Davis Marketing Group

You have validated everything that has ever worked for me and also pointed out many things that I should have been doing to become even better and more successful than I am.

Bill Murray, Evergreen Security

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

Greg was a tremendous asset for me when I was president of Act Now! Security. Now at Resideo, I encourage our dealers to take advantage of all he has to offer to help them be more successful.

Dean Belisle, Resideo

A priceless resource for anyone serious about stimulating their success in security sales and marketing. I give Greg Rankin and Security Marketing Resource two thumbs up!

Bob Harris, Attrition Busters

The Security Sales Mastery training program is amazing, as are the principles and techniques Greg teaches. An invaluable resource for any security dealer serious about taking their marketing and sales efforts to the next level.

Nicole Brown,

We’re very happy to have SMR on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

We couldn’t be happier with our new website. Better yet, we are now ranking on the first page of Google for all of our target keywords. The bottom-line impact on our business has been very positive!

Kathy Sizemore, A-Bell Alarms


Sign-up to get the latest news and update information. Don’t worry, we won’t send spam!
Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.
Go to Top