Are you selling on price or value? There’s more to value than just product features and benefits. Learn more about this very important concept in this episode of the Security Marketing Resource Podcast.
About the Author: Greg Rankin
Greg Rankin is president of Security Marketing Resource, a company solely dedicated to helping organizations and sales professionals in the security industry reach their goals. He founded SMR in 1991 and since then has helped hundreds of security companies maximize sales results and profitability.