What exactly is content marketing? We’re so happy you asked! The right content is the glue that holds your entire digital marketing program together. Great content grabs your audience’s attention, gets them to pay attention, see you as a trusted expert and want to do business with you. Powerful stuff.

The Gas That Makes Your Digital Marketing Engine Run

Think of content like the gas that you put in your car. Content is the fuel that makes the digital marketing engine run. The better the fuel, the better your car will perform. Content marketing works by offering target customers informative and useful information that provides insight and value. It helps them solve their problems and reach their own goals, thereby causing them to have good feelings about you. 

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Content Marketing Creates and Builds Relationships

So what exactly does content marketing involve? In a nutshell, content marketing means using blogs, downloads, social media posts, e-newsletter articles, infographics, videos, website landing pages and more to provide useful information to target audiences. Content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.

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Content Marketing Positions You the Right Way

A serious mistake most security companies make with their marketing efforts is that they lead with products and price. That’s a losing, me-too strategy. Why? Because these two “P’s” of the marketing mix are misplaced at the start of the marketing process. What you want to lead with is you — what makes you different in a way that is important to your target customers? Answer this question up-front and you’re way ahead in the game. That’s what content marketing is really all about.

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Let’s Make Things Happen

Let SMR help you put the full power of digital marketing to work for your business.

Get in touch to schedule a conversation about your situation, needs and goals.

I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec Security. If you need help with your sales and marketing program, you should definitely put him on your team.

Earle Graham, Covenant Consulting

Anybody who takes the time to apply the principles you’ve outlined is going to find themselves among the top 5% of successful people selling security systems.

Ron Davis, Davis Marketing Group

You have validated everything that has ever worked for me and also pointed out many things that I should have been doing to become even better and more successful than I am.

Bill Murray, Evergreen Security

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

Greg was a tremendous asset for me when I was president of Act Now! Security. Now at Resideo, I encourage our dealers to take advantage of all he has to offer to help them be more successful.

Dean Belisle, Resideo

A priceless resource for anyone serious about stimulating their success in security sales and marketing. I give Greg Rankin and Security Marketing Resource two thumbs up!

Bob Harris, Attrition Busters

The Security Sales Mastery training program is amazing, as are the principles and techniques Greg teaches. An invaluable resource for any security dealer serious about taking their marketing and sales efforts to the next level.

Nicole Brown,

We’re very happy to have SMR on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

We couldn’t be happier with our new website. Better yet, we are now ranking on the first page of Google for all of our target keywords. The bottom-line impact on our business has been very positive!

Kathy Sizemore, A-Bell Alarms