The SAMMY Awards is the industry’s only program of its kind to recognize and honor security dealers and systems integrators for their marketing, business, installation and overall excellence. It is also a great resource for ideas on what you might want to consider to improve results for your own business.
In a nutshell, strategy describes what you are going to do in a very broad sense. Once a strategy has been decided on, then you can implement a tactical plan that details the specifics of how that strategy will actually be implemented.
A SWOT Analysis gives you the information you need to take advantage of your strengths, shore up your weaknesses, identify key opportunities and reduce or eliminate any threats that might stand in your way. It's a foundational step toward reaching your goals.
While the 3G Sunset may be an operational headache, savvy security companies are using it to their advantage to create new business opportunities.
If you want to reach your goals, you need to start with a clear vision and laser-focused strategy.